About the Author 

Hamilton Helmer has spent his career as a practicing business strategist: advising companies, investing based on strategy insights, and teaching strategy. At Helmer & Associates (later Deep Strategy), a strategy consulting firm he founded, he has led over 200 strategy projects with major clients such as Adobe Systems, Agilent Technologies, Coursera, Hewlett-Packard, John Hancock Mutual Life, Mentor Graphics, Netflix, Raychem, and Spotify. In the last two decades, he has also utilized his Strategy concepts as an active equity investor and is currently Chief Investment Officer and Co-Founder Strategy Capital. Prior to Helmer & Associates, he was employed at Bain & Company. He holds a Ph.D. in Economics from Yale University and is a Phi Beta Kappa graduate of Williams College. Mr. Helmer just retired as Chairman of the Board of American Science and Engineering (NASDAQ: ASEI) and taught Business Strategy in the Economics Department of Stanford University for a decade until 2018.